RESUME

Introduce yourself – who you are, what you do, and where you are.

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What I Do

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2. I led.

What You Do

Work Experiences

Under Armour, Global Consumer Insights Team, Baltimore, MD  Marketing Analyst & Strategist- Graduate Residency  ( June – September 2020 )

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City of Chicago, Office of Mayor Lori E. Lightfoot, Chicago, IL Digital Marketing Specialist  (April– September 2020)

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Northwestern University, Kellogg Executive Education, Evanston, IL   Marketing performance Analyst  ( January – June 2020 )

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CTBC Bank Corp USA, Wealth Management Department, Los Angeles, CA  Business Analyst    (August 2018 – August 2019)

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Education

Northwestern University, Medill School, Evanston, IL 
Master of Science, Integrated Marketing Communications 
(2019-2020)

GPA: 3.85

Areas of Focus: Marketing Analytics, Digital Marketing, Consumer Insight Analysis, Data Management, Machines Learning, Brand Strategy

Activities: Caused Marketing Initiative (CMI) board member & Director of Event Planning and Partnership, Digital Marketing consultant at Chicago Canine Rescue (Pro Bono)

University of Wisconsin-Madison, Madison, WI 
Bachelor of Science, Double majors in Economics, Personal Finance, with a Certificate in Business (2015-2018)

GPA: 3.8

Areas of Focus: Micro & Macro Economies, Econometrics, Game Theory, Financial Planning, Wealth Management, Consumer Analytics

Activities: Peer Educator of Financial Life Skill Program, Study abroad at University College Dublin in Dublin Ireland & Summer Interned at Bank of Ireland as a Financial Analyst


Skills

Analytical

  • Microsoft Excel (Advanced)
  • SQL
  • Power Query
  • R
  • Python
  • SPSS
  • Mode Analytics

BI/Data Visualization

  • Tableau
  • Power BI
  • Looker

Digital/Social Media

  • A/B testing
  • SEO/SEM
  • Adobe Analytics
  • Google Analytics (Advanced Certification)
  • Google Ads (Display & Ads Certification)
  • Facebook Analytics & Ad Manager
  • Brandwatch/Netbase

cREATIVE/Design

  • Adobe Creative Suite (Photoshop, Illustrator, Lightroom)
  • Figma
  • Canva
  • iMovie
  • Final Cut Pro
  • Keynotes

Email

  • CRM
  • Salesforce Marketing Cloud
  • Mailchimp
  • HTML

Website

  • WordPress (.org)
  • Wix
  • SquareSpace
  • HTML+
  • Content Design & SEO

MARKETING RESEARCH

  • Qualtrics
  • Survey Monkey
  • Focus Group 
  • Interview
  • Usability Test
  • Heat map

PRODUCT MANAGEMENT

  • Jira
  • Asana
  • Trello
  • Slack