Introduce yourself – who you are, what you do, and where you are.
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What I Do
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What You Do
Work Experiences
Under Armour, Global Consumer Insights Team, Baltimore, MD Marketing Analyst & Strategist- Graduate Residency ( June – September 2020 )
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City of Chicago, Office of Mayor Lori E. Lightfoot, Chicago, IL Digital Marketing Specialist (April– September 2020)
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Northwestern University, Kellogg Executive Education, Evanston, IL Marketing performance Analyst ( January – June 2020 )
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CTBC Bank Corp USA, Wealth Management Department, Los Angeles, CA Business Analyst (August 2018 – August 2019)
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Education
Northwestern University, Medill School, Evanston, IL
Master of Science, Integrated Marketing Communications (2019-2020)
GPA: 3.85
Areas of Focus: Marketing Analytics, Digital Marketing, Consumer Insight Analysis, Data Management, Machines Learning, Brand Strategy
Activities: Caused Marketing Initiative (CMI) board member & Director of Event Planning and Partnership, Digital Marketing consultant at Chicago Canine Rescue (Pro Bono)
University of Wisconsin-Madison, Madison, WI
Bachelor of Science, Double majors in Economics, Personal Finance, with a Certificate in Business (2015-2018)
GPA: 3.8
Areas of Focus: Micro & Macro Economies, Econometrics, Game Theory, Financial Planning, Wealth Management, Consumer Analytics
Activities: Peer Educator of Financial Life Skill Program, Study abroad at University College Dublin in Dublin Ireland & Summer Interned at Bank of Ireland as a Financial Analyst
Skills
Analytical
- Microsoft Excel (Advanced)
- SQL
- Power Query
- R
- Python
- SPSS
- Mode Analytics
BI/Data Visualization
- Tableau
- Power BI
- Looker
Digital/Social Media
- A/B testing
- SEO/SEM
- Adobe Analytics
- Google Analytics (Advanced Certification)
- Google Ads (Display & Ads Certification)
- Facebook Analytics & Ad Manager
- Brandwatch/Netbase
cREATIVE/Design
- Adobe Creative Suite (Photoshop, Illustrator, Lightroom)
- Figma
- Canva
- iMovie
- Final Cut Pro
- Keynotes
- CRM
- Salesforce Marketing Cloud
- Mailchimp
- HTML
Website
- WordPress (.org)
- Wix
- SquareSpace
- HTML+
- Content Design & SEO
MARKETING RESEARCH
- Qualtrics
- Survey Monkey
- Focus Group
- Interview
- Usability Test
- Heat map
PRODUCT MANAGEMENT
- Jira
- Asana
- Trello
- Slack
