About

Carina Cai

Marketing Analyst& Strategies

Carina is a strategic problem-solver with both the left-brain analytical skills and the right-brain creative story-telling abilities to uncover insights and create meaningful customer-centric stories.

She has over two years of marketing experience and is currently pursuing her Master’s Degree in Integrated Marketing Communication (IMC) at Northwestern University. Carina aims to be a marketing strategist who finds valuable solutions by turning data into actionable insights and help businesses/organizations driving profitable incremental growth while building a differentiated brand identity.

Previously, Carina helped many beloved brands and organizations achieve their unique strategic goals through data analysis, customer relationship management (CRM), and content optimization. She is currently working as a marketing analyst to help Under Armour’s Global Consumer Insight team generate qualitative and quantitative research and integrate insights from different stakeholders, which ultimately create strategic plans for their running categories business.

Outside of her study/work, Carina is highly engaged in the public sectors and volunteer works. She and her team have helped a Chicago local NGO,
(Chicago Canine Rescue) build its digital dashboard and automatic reporting system.

What I am good at:
  • Data Analysis
  • Social Media /Digital Platforms

  • Brand Strategy
  • Consumer Insights

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