Hey, I’m Carina, a strategic problem-solver with both the left-brain analytical skills and the right-brain creative story-telling abilities to uncover data insights and create compelling customer-centric stories.
I have 3+ years of marketing experience in traditional and digital marketing and am currently pursuing my master’s degree in Integrated Marketing Communication (IMC) at Northwestern University. As a marketing analyst strategist, I aim to find valuable solutions by turning data into actionable insights and help businesses/organizations driving profitable incremental growth while building a differentiated brand identity. I previously helped many beloved brands and organizations achieve their unique strategic goals through data analysis, growth marketing, customer relationship management (CRM), and channel optimization.
Outside of my study/work, I am highly engaged in public sectors and volunteer works. My team at the Medill Caused Marketing Initiative has helped a Chicago local NGO (Chicago Canine Rescue) build its digital dashboard and automatic reporting system.
When I am not working, you can always find me at coffee shops, on a bike, trying out new recipes, and Ice Skating (in winter :).
What I am specialized in:
- Marketing Mix Modeling
- Growth Marketing
- Digital Analytics
- Social Media/Digital Platforms Optimization
- Customer Relationship Management (CRM)
- Brand Strategy
- Consumer Insights
- Qualitative and Quantitative Researches